Marketing Update

Cleanroom Marketing

• Our engagement with CMO for Hire in Albany, NY ramped up for a big push for Q4. Scott has the lead role from the PCG side with assistance from Natalie, Daniel and Roberta. While the focus for this campaign is on the Boston and New England market, we will eventually expand this initiative to other areas of the country. Below are a few of this month’s key initiatives.

PCI New England Open House (September 19)

• PCI New England hosted their second annual Open House event for clients, prospects and partners. This year featured their new G-Con cleanroom suite and was held the day before the ISPE Boston Show at Gillette Stadium (Scott & Natalie attended and facilitated both events). Marketing deliverables include:
  • Invitation and Email Design
  • Vendor and Logistics Coordination
  • On-Site Support
  • Social Media Posts
  • Photography

NEW PCI Cleanroom Newsletter: The PULSE

• The Marketing team released the first issue of a NEW quarterly newsletter targeting Life Science contacts and prospects in the Boston area. Daniel manages the design and build.

  • Announcement of NEW G-Con Demo Suite

  • PCI New England Employee Spotlights

  • Thought Leadership Articles

  • Conferences & Events

• Distribution: 562
• Total Opens: 123 (23.5%)
• Total Clicks: 70 (12.4%)

Executive Client Presentations

• Marketing is coordinating with the Business Development team to create presentation and digital materials for several client executive meetings. Natalie and Roberta are leading this initiative. Deliverables include Presentation Packets, Agendas, QR Code Business Cards, and 5-Year Financial Reports.

Client Presentations Completed or Currently In Production:

Industry Event Support

ISPE Boston Product Show (Foxborough, MA)

ISPE Annual Meeting & Expo (Las Vegas, NV)

7×24 Exchange Conference (Grapevine, TX)

• Marketing Deliverables Include:
  • New Exhibit Booth Designs
  • Invitations / Email / Signatures
  • Stadium Jumbotron Display Graphic Ad
  • Looping PCI Video Playing in Exhibit Hall
  • Social Media Blasts
  • On-site Support

Trade & Business Publications

• Marketing has been coordinating the content generation and distribution to numerous business publications in New England targeting the Life Science and Cleanroom markets. Links to some of these articles can be found below:
  • Bisnow
  • New England Real Estate Journal

Thought Leadership Articles

• Marketing is currently working with CMO for Hire to produce several articles focusing on our experience in cleanroom construction. These will be used for trade and business publications as well as our website and social media.
• Current topics being developed include:
  • “Leveraging BIM and Virtual Design in Design Assist”
  • “Accelerating Cleanroom Construction: The Power of Design Assist”
  • “Warehouse to Cleanroom: Repurposing Spaces”

Web Development

• Daniel has refreshed our home page banner slides with several new panels:

PCG Home Page

• Rolled in two award winning projects from Las Vegas and Los Angeles.

MSG Sphere – Las Vegas, NV

Wilshire Boulevard Temple & Audrey Irmas Pavilion – Los Angeles, CA

Photography

• Andrew and Scott Visited theLas Vegas branch in March to capture several projects and meet with their BIM team. Now that the those projects have been completed we have permission to promote them. Below is a 360° model of the Fontainebleau Resort during construction compared to a photo of the finished space. A cool before and after!

Cleanroom 360° Scanning

Ritedose Corporation– Columbia, SC

• Ritedose.com
• Ritedose conducts all its development, manufacturing and packaging on a 33-acre campus in South Carolina. With more than 500 employees occupying 273,000 square feet – a 120,000-square-foot manufacturing facility adjacent to a 153,000-square-foot packaging and distribution facility – our annual capacity is 2.1+ billion units.

American Regent – Columbus, OH

• AmericanRegent.com
• American Regent is a top-10 injectable manufacturer with sales of over $1 Billion. Their growing business is comprised of generic and branded injectables, as well as leading branded IV iron therapies.

Podcasts

• Several podcast projects are in the works for the Marketing team and Daniel is the lead producer. Others who contribute include Andrew, Brad and Isaac. Below are the new releases from September and October:

Inside Out: Cleanroom Services

• In this installment of Inside Out, we were joined by Sean Marrie, Business Development Manager, and Alan Holt, General Manager, PCI Indianapolis, to discuss Performance Contracting’s cleanroom services, capabilities, and opportunities. This is an episode you won’t want to miss!

Pop Culture: Jason Martin

• In our latest installment of the PoP Culture series, we were joined by Jason Martin, General Manager of Austin 549 to discuss his career path, advice for the next generation, what’s going on in the Austin branch, and more!

1PCG Series: Barrier Cube Ventures

• In this sixth installment of the 1PCG Series, we were joined by two special guests, President and CEO Jason Hendricks and VP Operations Finance Brett Dahmer. We discussed the exciting new entity formed at Performance Contracting, BarrierCube Ventures, which aims to seek out and invest in a wide range of promising opportunities.

Other Podcasts are currently in production. These include:

• Mission Critical
  • Rob Adams visits the studio to discuss PCI’s Mission Critical services.
• Masthead Rigging & Crating Services
  • George Hernandez stops by to share the skinny on Masthead’s unique services.

Video Production

Business Partnerships

DECCO Client Relationship

• As a trusted and valued trade partner, DECCO approached PCI NE to use their cleanroom mock-ups to record interviews and the installation of several custom fabricated components. Scott traveled to Boston to assist a local film crew capturing DECCO and PCI personnel speaking on camera and installing ceiling and wall panels and a new sink. Below is the finished video. Many thanks to Jason Teets and the entire NewEngland team for providing their time and offering their space for a day of filming. This is a great example of how design assist helps build strong partnerships.

Thrive & Marquee Health

FAQ Discussion

• Scott Beckley sits down with Jason Hendricks and Mel Renfrow to discuss PCG’s “Thrive” initiative. At Performance Contracting, we believe in putting our people first, and Thrive is our way of supporting you on your journey to better health and a brighter future. We’ve partnered with Marquee Health, a trusted vendor, to bring you a comprehensive wellness program.

Advertising

• Marketing manages two national advertising campaigns for Scaffolding and Insulation. In addition, we also support branches and other service lines with spot ads for events and trade shows. Jackson is our point on insulation ads and Roberta on scaffold. Below are the September ads for Scaffold Access and NIA Magazines.

Event Support

Several events at the CL&D required Marketing A/V and presentation support. Brad and Daniel run point on these events to ensure all technical requirements are covered and they alternate manning the control room for major events. Here are some highlights:

Trek

• This Trek session was the largest to date, and one of our most engaged groups ever.

Quarterly Town Hall

• The Q4 2023 Town Hall live stream event marked the close of PCG’s most successful year ever. Topics reviewed were:
  • Jason Hendricks: Ownership Overview
  • Pat Roth: Flywheel Fund Update
  • Brett Dahmer: Barrier Cube Ventures Update
  • Alan Clayton: Financial Update
  • Q&A Session With All Speakers