BUSINESS DEVELOPMENT SUPPORT

Executive Presentations


  • The Marketing team continues to be heavily engaged with the BD and LG teams to produce customized support materials for multiple joint strategic client executive meetings. Below are a few of the deliverables produced for recent and upcoming events.
  • MORTENSON (Delivered)
  • CLAYCO (Delivered)
  • LEASE CRUTCHER LEWIS (in Development)
  • Contact Card Handout with custom QR Code Link to Landing Page. (Below)

Cleanroom Team


  • Marketing is managing multiple projects stemming from the cleanroom group. These include event coordination and on-site support, video production support for key project RFPs, and directing an outside marketing agency for a campaign targeting the Boston life science market. Below are just a few of the components from these initiatives.

EVENTS:

  • ISPE National (2) and Regional (6) Events throughout 2023.
  • New Tablecloth and Tabletop Banner Design.

  • Contact Card Handout with QR Code Link.
  • Updated Services Overview Brochure.
  • Custom PCI Org Chart Design.

BIM + MARKETING VIDEO PRODUCTION

  • Our video team is collaborating with Scott Kluegel in DC to produce virtual project fly-throughs for client presentations and bid proposals.
  • Below is the render for the United Therapeutics Warp 10 project that will be incorporated as part of PCI’s client bid proposal.

AGENCY CAMPAIGN: CMO for Hire

  • Joint campaign with CMO for Hire (Malta, NY), PCG Marketing and PCI Albany and New England branches.
  • Targeting the Boston, MA area life science market.
  • Target Goals: 5 New Clients / $15 Million Revenue.
  • Networking with ISPE, BISNOW, INTERPHEX and other life science industry organizations.
  • Cleanroom Technology Magazine advertising and Press Releases submitted to approximately 20 New England area publications and news outlets:

Mission Critical Team


  • Mission Critical support has really blown up over the last several months with commitments to numerous events and media agencies. As a result, we have been very busy developing new marketing materials and crafting our go-to-market narrative for collateral, web, social media and live events. Below are a few of these new components.

Events:

  • 7×24 Exchange National Conference (June 2023)
  • BISNOW DICE Regional Events (10 events throughout 2023)
    • New tablecloth and tabletop Banner Designs
    • Contact Card Handout with QR Code Link to Contact Landing Page
    • Services Overview Brochure: Mission Critical
    • NEW Mission Critical PowerPoint Template

NEW Sales Tools


  • Our team continually researches ways to work smarter and promote new technologies or services. Over the last month we have  developed a couple of new ways to share personal contact and company information in a digital format. Below are examples of these.

NEW Custom Digital Business Cards

  • In development – coming soon for key personnel.
  • Customizable designs for PCG / PCI / Cleanroom / Mission Critical / Other.
  • Scan the QR code and your contact information is automatically downloaded.
  • You can specify your standard contact info, LinkedIn, or other destination.

Jotform: Online Form Generator

  • Secure online application that allows our team to quickly create custom online forms.
  • Currently leveraging to build custom landing pages for Executive Presentations and BD Events which include key contact information, collateral and chart downloads, and website links.
  • We have also created Online Order Forms for service lines like Mission Critical to automate the processing of requests.

DIGITAL MEDIA PRODUCTION

Video / Photo / 360° Modeling


LeadCon

  • Event Opener Video

  • Live Video Recording and Post-Production Editing of Footage for Toolkit Production.
  • All AV Management and Production of the Live Event.

Ladders Last Training Video

  • Teaser Video Shown at LeadCon

  • Draft in review with Safety team – Release early June

Project Photography and 360° Scanning

  • National Resilience Cleanroom – Marlborough, MA
  • Showcase project with CRB and is a life science Facility of the Year nominee.

Web Development


  • Leveraging AI to update content on all services pages with new text, imagery and SEO (Search Engine Optimization) enhancements.
  • Developing new design and structure updates including Contact page restructuring. Will roll out this summer.
  • Adding NEW pages including:
  • Website Analytics Report for May 2023.

Event Facilitation / Tech Support


  • Services Provided: Graphic and Presentation Design, Booklets, Photography, Video, and AV Support.
  • Major May Events:
    • LeadCon
    • Timberline
    • PE Bootcamp
    • Trek
    • CLT
    • Drywall Summit

Podcasts


  • Inside Out Series: Marine Services with Michael Curtin (Released May 4)
  • Inside Out Series: Firestopping Services with Jakob Datko and Alan McDurmon (Releasing Early June)
  • Scheduled Session with Anthony Rosetti (Recording in June)

Social Media


Top Posts for May 2023

  • LinkedIn
  • Facebook
  • Instagram
  • Social Media Analytics Report for May 2023

Advertising


SAIA Magazine

  • Scaffold & Access Magazine (Scaffold & Access Industry Association-SAIA)
  • Insulation Outlook Magazine (National Insulation Association-NIA)

PCG Marketing Team

Scott Davidson

Marketing Manager

Natalie Anderson

Senior Marketing Specialist

Brad Harbold

Senior Media Design Specialist

Daniel Blatter

Marketing Specialist

Andrew Grumke

Video Production Specialist II

Roberta Coons-Redig

Marketing Specialist II

Jackson Andre

Marketing Specialist

Isaac Honer

Video Production Specialist

May was an extremely busy month for the Marketing team. Notable Initiatives included LeadCon, Executive Presentations, Ladders Last Training Video and numerous projects for the Cleanroom and Mission Critical teams.