BUSINESS DEVELOPMENT / OPS SUPPORT

Executive Presentations

  • The Marketing team continues to be heavily engaged with the BD and LG teams, producing customized support materials for multiple strategic executive client meetings. Below are a few of the deliverables created for recent and upcoming events.
  • CLIENTS:
    • MORTENSON (Delivered)
    • CLAYCO (Delivered)
    • LEASE CRUTCHER LEWIS (in Development)
  • Contact Card Handout with custom QR Code Link to Landing Page. (Below)

Cleanroom Team

  • Marketing is managing multiple projects stemming from the cleanroom group. These include event coordination and on-site support, video production support for key project RFPs, and directing an outside marketing agency campaign targeting the Boston life science market. Below are just a few of the components from these initiatives.

EVENTS:

  • ISPE (International Society for Pharmaceutical Engineering)
  • 2-National and 6-Regional Events throughout 2023.
  • New Tablecloth and Tabletop Banner Design.

  • Contact Card Handout with QR Code Link.
  • Updated Services Overview Brochure.
  • Marketing On-Site Support at Key Events.

BIM + MARKETING VIDEO PRODUCTION

  • Our video team is collaborating with Scott Kluegel in DC to produce virtual project fly-throughs for client presentations and bid proposals.
  • Below is the render of the United Therapeutics Warp 10 project and is part of a client presentation on June 1. Incorporating these models into the sales process has elevated PCI above our competition and is helping secure projects.

AGENCY CAMPAIGN: CMO for Hire

  • Joint campaign with CMO for Hire (Malta, NY), PCG Marketing and PCI Albany and New England branches – targeting the Boston, MA area life science market.
  • Target Goals: 5 New Clients / $15 Million Revenue.
  • Networking with ISPE, BISNOW, INTERPHEX and other life science industry organizations to generate new qualified contact leads. (More to report on this soon.)
  • Creating new advertising in Cleanroom Technology Magazine and submitting press releases to a mix of 20 New England area publications and news outlets:

Mission Critical Team

  • Mission Critical support has really blown up over the last several months with commitments to numerous events and media agencies. As a result, we have been very busy developing new marketing materials and crafting our go-to-market narrative for collateral, web, social media, advertising and live events. Below are a few of these new components.

Events:

NEW Sales Tools

  • Our team continually researches ways to work smarter and promote new technologies or services. Over the last month we have developed some new ways to share personal contact and company information in a digital format.

NEW PCI Contact & Services Guide

  • This comprehensive PCI Contact & Services Guide provides a condensed map view of our organization by region, along with key contact information and related service lines.

NEW Custom Digital Business Cards

  • In development – coming soon for key personnel.
  • Customizable designs for PCG / PCI / Cleanroom / Mission Critical / Other.
  • A contact scans your QR code and your contact information is automatically downloaded to their device.
  • You can specify your standard contact info, LinkedIn profile, or other destination. (No subscription or fees necessary!)

NEW Jotform Online Form Generator

  • Secure online application that allows our team to quickly create custom designed online forms for a variety of applications.
  • Currently leveraging to build custom landing pages for Executive Presentations and BD Events which include key contact information, collateral and chart downloads, and website links.
  • We have also created Online Order Forms for service lines like Mission Critical to automate the processing of marketing requests.

DIGITAL MEDIA PRODUCTION

Video / Photo / 360° Modeling

LeadCon

  • Event Opener Video

  • Live Video Recording and Post-Production Editing of Footage for Toolkit Production.
  • All AV Management and Production of the Live Event.

Ladders Last Training Video

  • Teaser Video Shown at LeadCon

  • Draft in review with Safety team – Estimated release date: June

Project Photography and 360° Scanning

  • National Resilience Cleanroom – Marlborough, MA
  • Showcase project with CRB and is a life science Facility of the Year nominee.

Web Development

Event Facilitation / Tech Support

  • Services Provided: Graphic and Presentation Design, Booklets, Photography, Video, and AV Support.
  • Major May Events:
    • LeadCon
    • Timberline
    • PE Bootcamp
    • Trek
    • CLT
    • Drywall Summit

Podcasts

  • Inside Out Series: Marine Services with Michael Curtin (Released May 4)
  • Inside Out Series: Firestopping Services with Jakob Datko and Alan McDurmon (Releasing Early June)
  • Scheduled Session with Anthony Rosetti (Recording in June)
  • Podcast Analytics Report for May 2023

Social Media

Key Stats for May 2023

  • LinkedIn: +2.8K Followers/ Top Post: Memorial Day
  • Facebook: +495 Followers / Top Post: Drywall Summit
  • Instagram: +342 Followers / Top Post: Trek

Advertising

  • Marketing manages two national advertising campaigns for Scaffolding and Insulation (see below). In addition, we also support branches and other service lines with spot ads for events and trade shows.

  • Scaffold & Access Magazine (SAIA – Scaffold & Access Industry Association / May-June 2023 Edition) Readership: 5,000+
  • Insulation Outlook Magazine (NIA – National Insulation Association / May 2023 Edition) Readership 30,000+

PCG Marketing Team

Scott Davidson

Marketing Manager

Natalie Anderson

Senior Marketing Specialist

Brad Harbold

Senior Media Design Specialist

Daniel Blatter

Marketing Specialist

Andrew Grumke

Video Production Specialist II

Roberta Coons-Redig

Marketing Specialist II

Jackson Andre

Marketing Specialist

Isaac Honer

Video Production Specialist