Marketing Update

Executive Presentations

• The Marketing team continues to be heavily engaged with the BD and LG teams to produce customized support materials for multiple joint strategic client executive meetings. Below are a few of the deliverables produced for recent and upcoming events.

• MORTENSON (Delivered)
• CLAYCO (Delivered)
• LEASE CRUTCHER LEWIS (in Development)

• Contact Card Handout with custom QR Code Link to Landing Page. (Below)

• Jotform Custom Mobile Contact Landing Page. (Destination from QR code scan.)
• PowerPoint Presentation Slide Deck Design.

Cleanroom Team

• Marketing is managing multiple projects stemming from the cleanroom group. These include event coordination and on-site support, video production support for key project RFPs, and directing an outside marketing agency for a campaign targeting the Boston life science market. Below are just a few of the components from these initiatives.

EVENTS:

• ISPE National (2) and Regional (6) Events throughout 2023.
• New Tablecloth and Tabletop Banner Design.

• Contact Card Handout with QR Code Link.
• Updated Services Overview Brochure.
• Custom PCI Org Chart Design.

BIM + MARKETING VIDEO PRODUCTION

• Our video team is collaborating with Scott Kluegel in DC to produce virtual project fly-throughs for client presentations and bid proposals.
• Below is the render for the United Therapeutics Warp 10 project that will be incorporated as part of PCI’s client bid proposal.

AGENCY CAMPAIGN: CMO for Hire

• Joint campaign with CMO for Hire (Malta, NY), PCG Marketing and PCI Albany and New England branches.
• Targeting the Boston, MA area life science market.
• Target Goals: 5 New Clients / $15 Million Revenue.
• Networking with ISPE, BISNOW, INTERPHEX and other life science industry organizations.
• Cleanroom Technology Magazine advertising and Press Releases submitted to approximately 20 New England area publications and news outlets:
  • April: PCI Opens New England Office
  • May: Jim Reeks Joins PCI New England
  • June: Jason Giancaterino and Jacob Hessler Promotions
  • June: Third Demo Space opens at PCI New England
  • July: Design Assist / BIM / Virtual Design

Mission Critical Team

• Mission Critical support has really blown up over the last several months with commitments to numerous events and media agencies. As a result, we have been very busy developing new marketing materials and crafting our go-to-market narrative for collateral, web, social media and live events. Below are a few of these new components.

Events:

• 7×24 Exchange National Conference (June 2023)
• BISNOW DICE Regional Events (10 events throughout 2023)
  • New tablecloth and tabletop Banner Designs
  • Contact Card Handout with QR Code Link to Contact Landing Page
  • Services Overview Brochure: Mission Critical
  • NEW Mission Critical PowerPoint Template

NEW Sales Tools

• Our team continually researches ways to work smarter and promote new technologies or services. Over the last month we have  developed a couple of new ways to share personal contact and company information in a digital format. Below are examples of these.

NEW Custom Digital Business Cards

• In development – coming soon for key personnel.
• Customizable designs for PCG / PCI / Cleanroom / Mission Critical / Other.
• Scan the QR code and your contact information is automatically downloaded.
• You can specify your standard contact info, LinkedIn, or other destination.

Jotform: Online Form Generator

• Secure online application that allows our team to quickly create custom online forms.
• Currently leveraging to build custom landing pages for Executive Presentations and BD Events which include key contact information, collateral and chart downloads, and website links.
• We have also created Online Order Forms for service lines like Mission Critical to automate the processing of requests.

Video / Photo / 360° Modeling

LeadCon

• Event Opener Video

• Live Video Recording and Post-Production Editing of Footage for Toolkit Production.
• All AV Management and Production of the Live Event.

Ladders Last Training Video

• Teaser Video Shown at LeadCon

• Draft in review with Safety team – Release early June

Project Photography and 360° Scanning

• National Resilience Cleanroom – Marlborough, MA
• Showcase project with CRB and is a life science Facility of the Year nominee.

• View Photography Library

• View Matterport 360 Model

Web Development

• Leveraging AI to update content on all services pages with new text, imagery and SEO (Search Engine Optimization) enhancements.
• Developing new design and structure updates including Contact page restructuring. Will roll out this summer.
• Adding NEW pages including:
  • Dry Rooms: EV Battery Manufacturing
  • Employee Training & Development (still in development)
• Website Analytics Report for May 2023.

Event Facilitation / Tech Support

• Services Provided: Graphic and Presentation Design, Booklets, Photography, Video, and AV Support.
• Major May Events:
  • LeadCon
  • Timberline
  • PE Bootcamp
  • Trek
  • CLT
  • Drywall Summit

Podcasts

• Inside Out Series: Marine Services with Michael Curtin (Released May 4)
• Inside Out Series: Firestopping Services with Jakob Datko and Alan McDurmon (Releasing Early June)
• Scheduled Session with Anthony Rosetti (Recording in June)

Social Media

Top Posts for May 2023

• LinkedIn
• Facebook
• Instagram

• Social Media Analytics Report for May 2023

Advertising

SAIA Magazine

• Scaffold & Access Magazine (Scaffold & Access Industry Association-SAIA)
• Insulation Outlook Magazine (National Insulation Association-NIA)