Marketing Update

Executive Presentations

The Marketing team continues to be heavily engaged with the BD and LG teams, producing customized support materials for multiple strategic executive client meetings. Natalie is running point on these projects with Roberta assisting. Below are the two client initiatives Marketing supported in June with multiple deliverables.

LEASE CRUTCHER LEWIS (Delivered)

HITT Construction (in Development for July Meeting)

Cleanroom Team

Marketing is managing multiple projects stemming from the cleanroom group. These include event coordination and on-site support, video production support for key project RFPs, and directing an outside marketing agency campaign targeting the Boston life science market. Scott has the lead role with assistance from Natalie and Roberta. Below are just a few of the components from these initiatives.

EVENTS:

• ISPE (International Society for Pharmaceutical Engineering)
• 2-National and 8-Regional Events throughout 2023.
• New Tablecloth and Tabletop Banner Design.

• Contact Card Handout with QR Code Link.
• Updated Services Overview Brochure.
• Marketing On-Site Support at Key Events.

BIM + MARKETING VIDEO PRODUCTION

BIM Levels of Development Explainer Video

• BIM Level of Development (or LOD), is an industry standard that defines how building models can achieve different levels of refinement at different stages of a project.
• In collaboration with Scott Kluegel at PCI DC, Isaac produced a video tutorial that explains the different development levels and the time required to produce these models. Roberta supplied the voiceover talent. It will be used as a sales tool when estimating projects with clients.

Mission Critical Team

Mission Critical support has really blown up over the last several months with commitments to numerous events and media agencies. As a result, we have been very busy developing new marketing materials and crafting our go-to-market narrative for collateral, web, social media, advertising and live events. Natalie and Roberta have been the driving force on the Marketing side and below are a few of these new components.

Events:

• 7×24 EXCHANGE National Conference (June 2023)
  • The conference was held in early June and was a big success with many client connections and valuable insights on industry trends. Natalie ran point on the Marketing front and also attended the conference.
• BISNOW DICE Regional Events (8 events throughout 2023)
  • New tablecloth and tabletop Banner Designs
  • Contact Card Handout with QR Code Link to Contact Landing Page
  • Updated Services Overview Brochure
  • NEW Mission Critical PowerPoint Template
  • Marketing On-Site Support at Key Events.

NEW Sales Tools

Our team continually researches ways to work smarter and promote new technologies or services. Over the last month we have developed some new ways to share personal contact and company information in a digital format.

NEW PCI Contact & Services Guide

• This comprehensive PCI Contact & Services Guide provides a condensed map view of our organization by region, along with key contact information and related service lines. Brad was the designer and worked closely with LG to produce.

NEW Jotform Online Form Generator

• Roberta was the visionary for this new secure online application that allows our team to quickly create custom designed online forms for a variety of applications.
• Currently leveraging to build custom landing pages for Executive Presentations and BD Events which include key contact information, collateral and chart downloads, and website links.
• We have also created Online Order Forms for service lines like Mission Critical to automate the processing of marketing requests.

MARKETING AGENCY CAMPAIGN MANAGEMENT

Scott is the lead on this joint-venture campaign with CMO for Hire (Malta, NY), PCG Marketing and PCI Albany and New England branches targeting the Boston, MA area life science market.

• Target Goals: 5 New Clients / $15 Million Revenue.
• Networking with ISPE, BISNOW, INTERPHEX and other life science industry organizations to generate new qualified contact leads. (More to report on this soon.)
• Creating new advertising in Cleanroom Technology Magazine and submitting press releases to a mix of 20 New England area publications and news outlets:
  • April: PCI Opens New England Office
  • May: Jim Reeks Joins PCI New England
  • June: Jason Giancaterino and Jacob Hessler Promotions
  • July: Third Demo Space opens at PCI New England
  • July: Design Assist / BIM / Virtual Design